Founding Members

Storyline Design founding members draw upon decades of work with a wide variety of organizations including: Johnson & Johnson Health and Wellness Solutions, the Human Performance Institute, Wayne Metropolitan Community Action Agency, the University of Michigan Life Sciences Institute, the University of Michigan Center for Integrative Research in Critical Care, HealthMedia, Inc., Herman Miller, Johnson Controls, National Business Aviation Association, Borders, National MS Society, and more. Left to right: John Hetrick, Morgan Anderson, Jennifer Farina.

What we offer:

  • Content Creation
  • Creative Direction
  • Website Design
  • Graphic Design
  • Writing
  • Photography
  • Filmmaking
  • Event Design & Production

John Hetrick

Design can be a proactive and restorative process in service of activating our best intentions.

Following his partnership in Ambient Design Company, John served as designer/creative director for Health Media, Inc., a health technology spin-off company out of the University of Michigan. In this role he helped see the company through acquisition by Johnson & Johnson in 2008 and then served as creative director for seven years at Johnson & Johnson Health and Wellness Solutions, Inc.

Bachelor of Fine Art, Industrial Design, University of Michigan


Morgan Anderson

It is a privilege to not only spend my life working in the medium that I love, but also to enrich that life with the people I meet as a result of it.

After mentoring in both the fine art and commercial fields, Morgan served as head photographer for a variety of companies, which led him to working as a freelance photographer under his own name, Morgan Anderson Photography. He has worked with small businesses and global corporations in markets ranging from private aviation and automotive interiors to coffee roasting and custom jewelry.

Bachelor of Science in Photography, Grand Valley State University


Jennifer Farina

For as long as I can remember, it is the purpose of the organization that most draws me to it. I think that belief comes from purpose, and purpose comes from a well-crafted and understood story.

Her work as a writer, concept developer, and graphic designer has followed a path that includes non-profit organizations and academic institutions along with Fortune 500/50 companies such as Borders and Johnson & Johnson.

Bachelor of General Studies, Art History, English, Women’s Studies, University of Michigan